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In a further effort to safeguard intellectual property rights and copyright, the Ministry of Culture launched in December 2006 its a new campaign piracy, in order to raise public awareness of the problem it represents and the harm it does is illegal. The campaign slogan is "piracy, defend your culture," and has the logo inserted under this paragraph. In addition, the campaign consists of several TV ads and commercials whose discharge is offered through the ministry's own website in the section "spread the word"

By illustrate a low content of the videos on television, I commented that an announcement is surrounded by an atmosphere of happiness, whose slogan is that ideas are an important foundation in our lives is to kill and rob them. For those interested can find it here .

This is the second current government anti-piracy campaign, after 2005, and it will go almost 3 million, as reported by both El Pais and El Mundo . Incidentally, because of this campaign have recently launched the first anti-piracy days for local police (pdf file) about the legal consequences that this type of crime involved.

The truth is that the issue of piracy does not stop entering in the consciousness of citizens, despite the efforts of our Minister Carmen Calvo (bottom photo) and even though it includes both the media and in numerous blogs. In fact, there is debate as to whether it is a crime download songs from the Internet, as I raised back in 2005 and referring to the previous season, Ignacio School in Telecinco.

And in that debate does not seem to stand out very well Antipiracy Plan within the scope of the blogs. Far from the "relaxation" in which media as El Pais and El Mundo quoted the news, as referred to above-the bloggers, and users new technologies, not have taken it so well.

accustomed to the convenience of the emule kazaa and all kinds of software, and as a secondary measure, can get the disc on duty at the top blanket turn, find it annoying plan. Thus, we find blogs where it is critical to a fine irony and forums where criticism is more direct and expresivaY! Careful, not only the current user and idler has criticized this or the previous plan, but as a blog famed as the periodistas21 also criticized such measures (in this case refers to the plan of 2005).

We do not know the effects of this new campaign, but if you want my opinion, I think the theft of ideas will not disappear not by issues of price and convenience.

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is increasingly common for media to reach out to users to intervene and participate in it through the use of sections like forums, polls and video chats. The possibility of interaction offered by digital media to facilitate my view the study of targe audience to be addressed by the publication. With such possibilities can be offered information about think and what they like people who usually visit the environment, while providing the participation of those to whom it is addressed to all that information.
not have to be a direct contact of the medium / journalist with the user, but the media in question contacted all visitors each proposing any subject on which to chat, debate or to offer some experience . Sometimes the media simply throw the question and each presents its response, which is usually induced, ie, a poll or vote, which offers a range of possible options (note the case of 20 minutes, providing enough number of such issues). The digital media sports are also very prone to these types of reader participation. Community section of The World, combines all these options pretty well.

Another interesting activity is offered by ABC example (although not alone), consisting of the Internet to promote themselves comment on the news, something that certainly narrows the relationship between the environment and its target . 20 minutes, which highlights a lot in this type of activity related to interactivity, has its own section letters to the editor, the model of the press. It also highlights the latter half in arranging meetings digital celebrities, which often have a high degree of acceptance which is bringing such people to the public "normal."


Finally, I want to forget about blogs, which are sometimes also used as a means of interactivity, in the opinion of journalists can be challenged, discussed or shared by bloggers. One example is the blog of Coldstream Antoni basketball -commentator-in plus.es.
This type of resources that have the means it is helpful to the extent that leverage the possibilities offered by the technological age and allows them to approach the message receiver, which facilitates the process communication. However, I do not want to be repetitive with this in all my posts, do not confuse terms, and that user participation does not become their choice and to develop the news.

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In the previous post was the different types of blogs that can be found "throughout the length and width" of the blogosphere. We saw that could be very different themes and authorship personal / individual or collective. It should be added another classification more, which takes into account the type of information in the blog. Thus, we can highlight basically three types: personal blogs, the current information, and created specifically to cover a specific event that today.

Without being very strict in their definitions, we can deduce what kind of information should find in each of them, namely: in the former information varied and freely chosen by the author, in seconds, information currently interpreted , and the third type, information about a specific event.

Blogs to cover a particular current event (eg a sporting event of significance as a World Cup, an election or the Iraq War ) for usually end up forming a kind of diary of the journalist who is responsible for that task, and acts mostly as a correspondent or a special envoy (depending on the duration of the event in question). This format does not lead to any confusion, since it simply does not enter information that has nothing to do with the event to be faithful to the kind of blog.

, however, is confused with the other two types. Journalists should be careful what they post on their blogs for one simple reason: to make cheap opinion and citizens are not professionals. If a journalist current creates a blog must provide current information, with their interpretations and opinions, but the main thing is to offer a more or less extensive and well built, even reports, as if made in other media. Such conditions do not appear in some cases blogs today, as the case Jameslog 3.o.

As also stated in another previous post, I repeat that any journalist is not, and that is precisely why professionals should distance themselves as much as possible to prevent the practice of journalism as a profession is because into question.